VCASS
VCASS is Victoria's specialist secondary school for young artists in dance, music, visual arts, and theatre. We rebuilt the public website to reflect that creative identity — bold typography, immersive photography, and clear paths to programs, performances, and enrolment.
Goals
- Reflect the school's creative identity online
- Make performances, news, and audition timelines easy to find
- Increase enquiries from prospective families
Problem
The previous site felt institutional and dated. Prospective families struggled to discover performances, news, and audition timelines, while the school's vibrant campus culture did not come through in static page templates.
Solution
We delivered a responsive experience with a cinematic hero, inline-image typographic statements, a What's On events carousel, a VCASS in Action photo collage, and a Latest News slider. Scroll-driven motion, accessible navigation, and a distinctive footer treatment tie the brand together across desktop and mobile.
Results
Program discovery
Events carousel and news slider surfaced performances and deadlines that were previously buried in static pages.
Family enquiries
Clear audition and enrolment paths reduced support calls asking where to find key dates and requirements.
Brand perception
Immersive photography and typography aligned the public site with the school's on-campus creative energy.