AÏDO

Goals

• Explain a nuanced product promise before hardware shipped
• Drive pre-orders and early-adopter sign-ups
• Demonstrate tutoring interactions without a physical device

Problem

The hardware was still in development, but the team needed a credible public presence to capture pre-orders and explain a nuanced promise: real help without cheating. Static mockups could not demonstrate how shake-to-ask, guided sessions, and parent insights would feel in practice.

Solution

We shipped a minimalist landing experience with a product-led hero, video-style homework storytelling, an interactive tutoring conversation demo, dual-mode feature tabs, and a parent progress narrative. Rounded card layouts, glassmorphic chat UI, multilingual navigation, and a clear pre-order funnel bring the robot's personality to life before units ship.

Results

• Pre-order funnel

  A dedicated pre-order path with product demos converted early interest into measurable purchase intent before launch.

• Product comprehension

  Interactive tutoring demos reduced confusion about how AÏDO helps without giving away answers.

• Multilingual reach

  Localised navigation supported parent audiences across Brazil and neighbouring markets from one codebase.